I grew up watching wedding photographs. Not just looking — actually studying them. Which frame made someone emotional. Which one got passed around the room. Which one ended up framed on a wall ten years later. Without realising it, I was slowly learning what a moment is worth to people.

I almost didn't become a photographer.

I was preparing for NID — National Institute of Design. Failed the entrance twice. One day I just went along to help on a shoot, not thinking much of it. Later when I watched the edited wedding film, something felt off. The real moments — the ones I was actually there for — weren't in it. So I tried editing one myself. In 2012 I shot and edited my first wedding film. It was among the first story-driven wedding films made in Gujarat.

That grew into Chhabi, our family studio. Over the next thirteen years I shot over 200 weddings — for some well-known families and businesses in Rajkot. It was real work, and I'm proud of it.

But after a point, I felt saturated. Not with photography — with the creative boundaries I was working within. I felt wedding films could be more original. More connected to what a couple actually feels about each other, not just what a wedding looks like. So I moved to Ahmedabad and started Bioscope.

The name comes from a vintage projector — the kind you'd find at Indian fairs, where you'd peek through a small hole and watch a story roll by. That's the idea. We show people their own story.

Here's something about me. I never delete a photo of my family. Not Abeer, my son, dancing with his eyes closed. Not my wife Neha's blurred laugh caught at the wrong second. The imperfect ones stay too. Because when I look back at them, they feel more real than the perfect ones. That's exactly how I shoot weddings. I'm not looking for the frame that looks good. I'm looking for the one you'll want to keep forever — even if nobody else understands why.